Responsive Web Design

Responsive web design (RWD) is a relatively new approach to website design that ensures users have a good viewing experience no matter what type of device they’re using. in other words, a website that could be viewed through Computers, Cell phones, Phablets, or any other electronic device for browsing. A website is responsive if it is able to adapt to the screen of the client.

is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Recent work also considers the viewer proximity as part of the viewing context as an extension for RWD. Content, design, and performance are necessary across all devices to ensure usability and satisfaction.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule, in the following ways:

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon in 2015 and started to boost the ratings of sites that are mobile-friendly if the search was made from a mobile device. Responsive web design is an example of user interface plasticity.

Mobile first, unobtrusive JavaScript, and progressive enhancement

“Mobile first”, unobtrusive JavaScript, and progressive enhancement are related concepts that predate RWD. Browsers of basic mobile phones do not understand JavaScript or media queries, so a recommended practice is to create a basic web site and enhance it for smartphones and PCs, rather than rely on graceful degradation to make a complex, image-heavy site work on mobile phones.

We use the latest in responsive design theme, to ensure your website is compatible with all devices and you dominate the search results and all websites are Mobile Friendly and PageSpeed Tested by Google to ensure incredible scores for the highest possible search results.

Responsive web design company Northeast Ohio
Responsive web design company Northeast Ohio

Progressive enhancement based on browser, device, or feature detection

Due to the high volume of usage of internet on mobile devices they can no longer be ignored. In 2014, for the first time more users accessed the internet from their mobile devices than desktop. Where a web site must support basic mobile devices that lack JavaScript, browser (“user agent”) detection (also called “browser sniffing”) and mobile device detection are two ways of deducing if certain HTML and CSS features are supported (as a basis for progressive enhancement)—however, these methods are not completely reliable unless used in conjunction with a device capabilities database.

For more capable mobile phones and PCs, JavaScript frameworks like Modernizr, jQuery, and jQuery Mobile that can directly test browser support for HTML/CSS features (or identify the device or user agent) are popular. Polyfills can be used to add support for features—e.g. to support media queries (required for RWD), and enhance HTML5 support, on Internet Explorer. Feature detection also might not be completely reliable; some may report that a feature is available when it is either missing or so poorly implemented that it is effectively nonfunctional.


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